What is inbound marketing?
The inbound methodology is about aligning your marketing, sales and customer experience holistically, the way that people want to be communicated to.
It is not interruptive or pushy, unlike the vast majority of business communications and marketing messages. It is about communicating with potential customers about what they want to know about, helping to actually solve their problems, being there when they need you, building a foundation of trust and providing greater value. This is because people do not want to be sold to. Inboda recognises this, and the tactics used to reach potential customers show it.
It’s our mission to ensure they take the most direct, yet enjoyable, route possible to their destination of doing business with you –whether that means converting them into customers, renewing their business with you, up- or cross-selling them or delivering world-class customer experience.